To actively contribute to solving problems .- To be a troubleshooter, the seller needs to know on the one hand, the problems encountered in the company they represent (eg loss of current customers, attract new low customers, lower market share, growth below expectations, lower sales volumes, profits, negative, etc …) and also the problems faced by customers (unsatisfied needs and desires, lack of counseling proper use of the product, lack of adequate information about what the product or service can do for them and how to satisfy their needs and desires, lack of after sales services, etc. …).  Then, the seller must contribute actively to find solutions to solve the problems of both (of the clients and the company is), which is not an easy task because they are often cases where there are competing interests For example, if on the one hand, customers want a larger discount on the other, the company intends to obtain a higher margin sales by value. However, the vendor able to find or help find the point at which the two leaving parties. ¡Business are business!

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The Seller’s Role in the News:
As mentioned above, at present, the role of the seller includes a set of activities that broadly be summarized as follows: 1) Establishing a link between the customer and the company, 2) contribute to problem solving, 3) manage your sales territory or area, and 4) integrated into the marketing activities of the company it represents.
Establish a link between the customer and the company. This means that the seller must become the “link” that connects the customer with the company that represents and vice versa. You must perform certain activities which are very important, for example:
Adequately communicate information to clients that the company has prepared for them on the products and / or services it sells, such as advertisements, slogans, technical information, etc. ….
Advising clients: 1) about the products or services can meet your needs and desires and 2) how to use them properly so they have a good experience with them.
Feedback to the company reporting to the appropriate channels (such as sales and marketing) what’s happening in the market, including: 1) concerns of customers (requests, complaints, claims, acknowledgments, suggestions, and other relevance), and 2) competition activities (introduction of new products, price changes, bonuses, etc. …). ¡Business are business!

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At present, the role of the seller or make it work, and not only sell and provide good customer service (as some thought and still think), but to make a ’set of activities “that to achieve certain objectives, including: retaining existing customers, attract new customers, achieve certain sales volumes, maintain or improve market share, generating a particular utility or benefit, among others.
Therefore, it is necessary for both vendors and managers skilled in sales and market know-depth about the role of the seller at the moment, to thereby be better prepared to focus its activities towards the achievement of specific targets for the company they represent. ¡Business are business!

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Abstract:
In summary, the profile of the vendor is a valuable tool for sales management, which describes all the features and qualities that the seller must take to achieve the objectives proposed by the company in the area of sales.
Therefore, each firm tends to have an own profile, ie adapted to the peculiarities of its target market and the characteristics of their products and services. However, there are general profiles that serve as the basis for the establishment of more specific (those that tend to have firms that have a sales force).
In this regard, the integrated profile of the seller describes a set of three basic qualities that should have the seller to achieve good results in most markets, which are:
Positive attitudes.
Personal skills and sales.
Knowledge of the company, products and services that the company markets and the market. ¡Business are business!

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Sales Skills: These skills, unlike the personal skills, can go with developing effort, discipline and support of the company. Among the key skills for sales are:
Ability to find customers
Ability to generate and cultivate relationships with customers
Ability to identify needs and wants of customers
Ability to make effective sales presentations
Ability to close the sale
Ability to provide after-sales services
Ability to provide feedback to the company what happens in the market
Knowledge .- Another essential qualities that must be the seller is connected with knowledge (who knows everything, knows and understands) that are necessary to carry out their duties properly. In this sense, the seller needs to have the following skills:
Knowledge of the firm: Its history, mission, policies and standards of sales, marketing products, services, payment options offered to its customers, delivery time, location of its offices and branches, and so on.
Knowledge of products and services: Their characteristics (use, application, design, size, color, etc…) Advantages (strengths in relation to other similar competition) and benefits (what the customer actually gets to have the product).
Market knowledge: It means to know who the current and potential customers, what are the competitors, who is the market leader, what are the average prices, which offers (discounts, rebates or other) have the greatest impact or are validity, etc… ¡Business are business!

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